Master Plan · Private · v2.0
STUDIO NOIR
Strength · Grace · Confidence
Where athletes train and artists perform.
Section 00
FOUNDATION
The strategic spine · thesis · market · risks · roadmap
Section 01
BRAND
Voice · palette · naming · moodboardSection 02
MEMBER EXPERIENCE
The 5-star doctrine · arrival · rituals · signature amenities
Section 03
CONCEPT PROGRAMMING
Floor plan · tiers · classes · recovery · lounge
Section 04
REAL ESTATE BUILDOUT
Property targets · brokers · build spec · budgetSection 05
FINANCE
Startup budget · unit economics · 3-yr model · capital stack
Section 06
ORG HIRING
Org chart · GM spec · staffing · comp philosophySection 07
OPERATIONS
Ops manual · daily rituals · safety · HVAC · vendors
Section 08
NOIR INVITATIONAL
Traveling championship · TWG-produced · sponsor · judges
Section 09
DIGITAL PLATFORM
App · digital membership · content · tech stack
Section 10
MARKETING LAUNCH
Roadmap · waitlist · opening week · PR · acquisition
Section 11
RETAIL APPAREL
Apparel line · merchandising · e-commerce
Section 12
CORPORATE WELLNESS
B2B strategy · target accounts · pricing
Section 13
PANDEMIC RESILIENCE
Doctrine · infrastructure · revenue diversification
Section 14
LEGAL IP
Entity structure · trademark · contracts · insurance
Section 15
SOFTPLAY SUNSET
Wind-down · asset liquidationSection 16