STUDIO NOIR

Private · Master Plan · v1.0
STUDIO NOIRRESILIENCE DOCTRINE

STUDIO NOIR · Pandemic Resilience Doctrine (one page)

Phase 1: minimal doctrine. Small business, single location, limited capital. Full resilience infrastructure is Phase 2.

Phase 2+: full resilience stack (hospital-grade HVAC, digital fallback, revenue diversification).

Phase 1 resilience approach

If a health event forces closure Phase 1:

What we do

  1. Follow public health orders. Close if required, remain open if permitted with capacity limits.
  2. Communicate honestly with members. Refund or credit any classes affected. No fine print.
  3. Draw on reserve ($25K in the untouchable savings account) to cover fixed costs during closure.
  4. Pause instructor pay for classes not delivered (they’re 1099, so this is contract-standard).
  5. Trill’s line of credit as absolute last-resort bridge if reserve depletes before we can reopen.

What we do NOT do Phase 1

  • Build a full digital streaming fallback (too capital-intensive Phase 1)
  • Add hospital-grade HVAC beyond what the leased space provides
  • Add a large outdoor training deck (nice to have if the property supports it, but not core Phase 1)
  • Diversify revenue lines (Phase 1 is deliberately focused on membership)

Basic resilience Phase 1 has

  • MERV 11-13 filter in HVAC (upgraded from standard if needed at buildout, small cost)
  • Studio ventilation (open windows if property allows, high airflow during class transitions)
  • Contract instructor cover flexibility (an instructor sick? we cancel that class rather than force it)
  • Cleaning contract (external service, we can add extra visits during a health event)
  • Business interruption insurance (see 14_LEGAL_IP/03) covers 6 months of lost revenue

Phase 1 acceptable risk

A 3-month full closure Phase 1 would draw hard on reserve. A 6-month closure would trigger the Trill line of credit bridge. Beyond that, Phase 1 does not survive.

The mitigation: business interruption insurance + reserve + Trill bridge = enough runway for most scenarios short of a multi-year pandemic. Anything worse and the whole industry breaks.

Phase 2 pandemic resilience stack (preserved for reference)

Rebuilt in 2028 alongside Phase 2 flagship buildout.

Phase 2 infrastructure

  • Hospital-grade HVAC: MERV 14 + UV-C in all air handlers, bipolar or needlepoint ionization at supply plenums, dedicated outdoor air system with ERV, 6+ ACH in guest zones with 3+ ACH outside air
  • Outdoor rooftop training deck (if property supports): 800-1,200 sqft outdoor space, turf + platforms, doubles as pandemic-resilience overflow + sunset yoga
  • Day-1 digital membership: recorded classes accessible to Phase 2 members immediately (STUDIO NOIR Digital, $49/month tier)
  • DTC apparel program (Phase 2 real apparel line, sells during closure)
  • Corporate B2B contracts (harder to cancel than individual memberships, revenue anchor during closure)
  • 12-18 month operational reserve (locked from Day 1 of Phase 2, does not deplete)
  • Own the building or hold a long fixed lease (protects against landlord decisions during a health crisis)

Phase 2 revenue resilience

  • Membership: primary, most exposed to closure
  • Digital membership: continues during closure (recovers ~15-25% of physical revenue)
  • Corporate wellness: contracts hold through most closures
  • Apparel DTC: continues, may even spike (members buy branded goods during closure as connection to brand)
  • THE NOIR INVITATIONAL: can pivot to livestream-only if broadcast is possible
  • Private cabana bookings: could partially continue at reduced capacity

Full Phase 2 pandemic resilience stack (infrastructure spec + revenue diversification playbook) rebuilt in 2028.

  • Infrastructure spec (Phase 2): 13_PANDEMIC_RESILIENCE/01
  • Revenue diversification (Phase 2): 13_PANDEMIC_RESILIENCE/02
  • Insurance business interruption coverage: 14_LEGAL_IP/03
  • Reserve rules: 05_FINANCE/00 + 05_FINANCE/05