STUDIO NOIR · Corporate Wellness Target Accounts
Phase 1: soft outreach list only. Trill has informal conversations with these accounts to build relationships for Phase 2 activation.
Phase 2: formal sales pipeline. Full pitch decks, tiered pricing (see 12_CORPORATE_WELLNESS/02), signed contracts.
Rebuilt in 2028 with B2B Sales Lead hire.
Phase 1 relationship-building list (RDU metro)
Trill’s soft outreach targets in Phase 1:
Tier 1: RTP tech + finance corridor (highest priority)
- Cisco (RTP campus, ~5K employees)
- IBM (RTP campus, ~5K employees)
- Red Hat (Raleigh HQ, ~2K local employees)
- Epic Games (Cary HQ, ~1K employees)
- Fidelity Investments (Cary regional hub, ~5K employees)
- MetLife (Cary global technology hub, ~2K employees)
- SAS Institute (Cary HQ, ~5K local employees; already famous for on-campus wellness culture)
Tier 2: RDU healthcare + biotech majors
- Duke University Health System (Durham, ~25K employees)
- UNC Health (Chapel Hill + Raleigh, ~30K employees)
- Blue Cross Blue Shield of NC (Durham HQ, ~5K employees)
- Biogen (RTP, biotech)
- BioMerieux (Durham, biotech)
Tier 3: RDU tech + growth companies
- Lenovo (Morrisville HQ, ~2K local employees)
- Pendo (Raleigh HQ)
- Bandwidth (Raleigh HQ)
- Pryon (Raleigh, AI)
- Live Oak Bank (Wilmington HQ with Triangle presence)
Tier 4: RDU pro services + law firms
- Smith Anderson, Wyrick Robbins, Robinson Bradshaw Raleigh, Womble Bond Dickinson (law firms)
- Ernst & Young, Deloitte, PwC, KPMG (Big 4 accounting Raleigh offices)
- Grant Thornton, RSM, BDO (mid-market accounting)
Tier 5: Universities + academic anchors
- Duke University (executive education + faculty wellness)
- NC State University (leadership + coach wellness)
- UNC-Chapel Hill (executive education + faculty)
Phase 1 outreach approach
Zero formal sales pitching Phase 1. All Phase 1 corporate outreach is: - Trill or Taj at a Triangle networking event mentions STUDIO NOIR is opening - If a C-suite person expresses interest, Trill offers to give them a personal tour after opening - Small dinner or coffee with a wellness director or benefits leader (once STUDIO NOIR is open) - No contracts, no proposals, no formal sales cycle Phase 1
Phase 1 objective: 3-5 warm relationships planted so Phase 2 has a signed-pipeline head start.
Phase 2 target account pipeline (preserved for reference)
Phase 2 formal sales pipeline rebuilt in 2028 by B2B Sales Lead.
Phase 2 pipeline priority
SAS Institute. Cary HQ, famous for on-campus wellness culture. Fastest cultural fit with STUDIO NOIR’s founder-led + premium wellness story. Target: Foundation contract Year 1 ($15K), Department Year 2 ($25K), Company Year 3 ($75K+). Quarterback: Trill.
Cisco. RTP campus, deep wellness budget, executive retention priority. Similar pipeline as SAS.
Red Hat. Raleigh HQ, culture-forward, wellness-forward. Faster time to signed contract expected.
Fidelity Investments. Cary regional hub. Executive wellness budget line item. Slower sales cycle but high LTV.
Epic Games. Cary HQ. Younger workforce, premium wellness offerings expected. Signature tier potential.
Duke Health. Durham, largest local employer, faculty + executive wellness track.
IBM. RTP campus, traditional wellness budget, large employee base.
MetLife. Cary global technology hub. Insurance company culture fits Signature-tier corporate wellness spend.
Lenovo. Morrisville HQ. Executive wellness + international traveler wellness need.
UNC Health. Chapel Hill + Raleigh. Faculty + executive wellness track.
11-15: rest of the pipeline (Blue Cross NC, Biogen, Pendo, Bandwidth, Live Oak Bank)
Phase 2 sales team roles
- B2B Sales Lead: owns pipeline, closes deals, manages ongoing account relationships
- Marketing Manager: creates sales collateral, case studies, testimonials
- Trill: quarterbacks top-3 accounts personally
- Taj: presence at contract signing dinners and quarterly executive events
Full Phase 2 target account plan rebuilt in 2028.