STUDIO NOIR · Tech Stack

Phase 1: minimal off-the-shelf stack. Cost roughly $700/month all-in.

Phase 2: expanded stack with member CRM, full IT infrastructure, integrated broadcast production.

Phase 3: additional layers for digital membership platform, franchise systems, international operations.

Phase 1 tech stack

Member management + booking + payments

Mariana Tek (recommended) - Boutique fitness-native platform - Great UX for pole and movement studios - Native member app - Integrated payment processing - Reporting + analytics - Waitlist automation - Class capacity management - Cost: ~$500/month (plus payment processing at 2.9% + $0.30)

Alternatives considered: - Mindbody: industry default, expensive, less polished UX than Mariana Tek - Xplor Recreation: low cost, less polished, weaker mobile experience

Decision: Mariana Tek Phase 1 (per open decision O06 in 00_FOUNDATION/00_DECISION_LOG).

Website + waitlist landing page

Framer or Webflow for the landing page (built by Tia or Trill, no agency) - Domain: studionoir.com (verify + register) or vault.thewalkergroup.studio (subdomain, existing) - Hosting: included in Framer/Webflow plan - Analytics: Google Analytics 4 (free tier) - Cost: ~$25-40/month for Framer/Webflow business plan

Waitlist email marketing

Klaviyo or ConvertKit for email lifecycle - 200-400 subscribers Phase 1 (small) - Cost: $30-50/month at Phase 1 scale

Business bank + accounting

• Truist Business Banking or PNC for operating + reserve
• QuickBooks Online ($30/month) for accounting
• Bookkeeper (contract) handles monthly close, $200/month

File storage + collaboration

• Google Workspace for email + docs + Drive
• Cost: $12-18/user/month (Taj + Trill + Studio Manager = ~$45/month)

Contract signing

• DocuSign or HelloSign for member waivers, contractor agreements, vendor agreements
• Cost: $10-40/month depending on volume

Music licensing

• ASCAP + BMI + SESAC blanket commercial licenses (see 07_OPERATIONS/04_VENDOR_ROSTER)
• Cost: ~$300-500/year (paid annually)

Signature scent + music playback

• Aera single-unit diffuser at reception (see 04_SIGNATURE_AMENITIES)
• Sound system (see 07_OPERATIONS): amp, mounted speakers, subwoofer. One-time cost in buildout.
• Playback source: Trill’s music library (physical or cloud) played through the sound system

Payment terminals (if any in-person credit card)

• Square terminal or Stripe reader for in-person merch purchases at reception
• Cost: ~$50-100 for the terminal, transaction fees per swipe

Phase 1 total tech cost

Plus music licensing $30-40/month annualized.

Full Phase 1 tech cost: ~$725/month = $8,700/year.

Budgeted at $500/mo in 05_FINANCE/00 for booking software (that’s the Mariana Tek line). Other costs absorbed in the “software” and “accounting” lines.

Phase 1 setup timeline

• Aug 2026: Mariana Tek trial account, Framer/Webflow landing page live, QuickBooks setup
• Sep 2026: Google Workspace setup for Taj, Trill, Tia
• Oct 2026: DocuSign setup, waiver template loaded, contract templates loaded
• Apr 2027: Mariana Tek configured with class schedule, contract instructors added, payment processing tested
• May 2027: Klaviyo email sequence loaded, launch waitlist campaign begins
• Jun 2027: Soft open — Mariana Tek fully live, first members processed
• Jul 2027: Full Open — full system running

Phase 2 tech stack additions (rebuilt in 2028)

Phase 2 flagship adds significantly more:

Member CRM at scale

• Mariana Tek Enterprise or migrate to Mindbody Enterprise
• Custom member profile fields
• Segmentation for tier-specific campaigns
• Integration with Klaviyo for personalized email

Full network infrastructure

• Commercial-spec Wi-Fi (Cisco Meraki or Ruckus, 1 AP per 1,500 sqft)
• Cat 6A wiring throughout, OM4 fiber backbone between IDF closets
• Wi-Fi 6E for member and back-of-house VLANs
• IT MSP (managed service provider) with 24-hour response

Access control + security

• Verkada Access (mobile credential + QR fallback)
• Verkada or Genetec CCTV coverage in public areas + BOH corridors (never in locker rooms, restrooms, showers, sauna, steam, treatment rooms)
• Integrated with member booking system

Broadcast production tech (see 08_NOIR_INVITATIONAL/01)

• Dedicated broadcast control room
• Multi-camera setup with fiber
• Direct-to-CDN uplink
• Dante audio network
• DMX + sACN lighting control

POS integration

• Toast or Square for Restaurants (café)
• Shopify POS (retail micro-boutique)
• All integrated back to member accounts

Building automation

• Distech, Automated Logic, or Tridium Niagara BMS
• Full remote monitoring + alerts

Cost Phase 2: rough estimate $8K-$15K/month for full stack

Phase 3 tech stack additions (rebuilt in 2031)

Phase 3 franchise + digital platform adds:

• Franchisor management platform (FDD compliance, franchisee royalty reporting, brand standards audit)
• Streaming platform for STUDIO NOIR Digital (Vimeo OTT, Uscreen, or custom)
• International payment processing
• Multi-location member CRM (rolls up franchisee data to franchisor)
• Advanced analytics + business intelligence

Full Phase 3 tech stack rebuilt in 2032.

Data security + privacy Phase 1

• Payment card data: never stored on our systems. Mariana Tek and Stripe handle PCI compliance.
• Member waivers: stored encrypted in Google Drive with restricted access
• Member health disclosures: stored in Mariana Tek member profile with restricted staff access
• Cyber insurance rider: small business tier (see 14_LEGAL_IP/03_INSURANCE)
• Data backup: Google Drive automatic; monthly manual export of Mariana Tek member data
• Privacy policy: posted on studionoir.com, reviewed annually by attorney

Phase 2 expands with SOC 2 compliance, advanced encryption, breach detection, staff privacy training.