STUDIO NOIR

Private · Master Plan · v1.0
STUDIO NOIRB2B STRATEGY

STUDIO NOIR · Corporate Wellness Strategy

Phase 1: not offered. Soft outreach only (relationship-building conversations with RTP tech + finance anchors).

Phase 2: full B2B corporate wellness product launched with flagship.

Phase 3: multi-city scaled B2B through franchise system.

Phase 1: soft outreach only

Phase 1 boutique cannot deliver corporate wellness at scale. Reasons: - 60-80 member cap doesn’t leave room for corporate blocks - No recovery amenities to differentiate the corporate offering - Small footprint can’t host corporate wellness days - No dedicated B2B salesperson

What Phase 1 does: informal conversations with RDU anchor accounts (Cisco, IBM, Epic Games, Red Hat, Fidelity Cary, MetLife, Duke Health, UNC Health) to build the relationship for Phase 2 activation. Trill handles these personally.

Phase 1 output: 3-5 warm relationships planted, no signed contracts.

Phase 2 corporate wellness (preserved for reference)

Rebuilt in 2028 alongside Phase 2 hiring (Marketing Manager, B2B Sales Lead) and Phase 2 buildout.

Phase 2 strategic thesis

Corporate wellness spend became fiduciary after 2020, not perk. C-suite retention and executive wellness are budget lines. The RTP tech and finance corridor sits on real wellness dollars looking for a venue that reflects their brand.

STUDIO NOIR Phase 2 flagship is that venue.

Phase 2 offering structure

Four tiers (rebuilt in 2028): - Foundation ($15K/yr): basic corporate wellness access, up to 20 employee guest passes annually - Department ($25K/yr): wellness programming for one department, monthly on-site classes - Company ($75K/yr): unlimited employee guest passes, corporate wellness day quarterly, executive membership perks - Signature ($150K+/yr): bespoke wellness program, executive concierge, THE NOIR INVITATIONAL corporate box, TWG content collaboration

Full tier details in 12_CORPORATE_WELLNESS/02_PRICING_PACKAGES.

Phase 2 target accounts

  • Cisco (RTP)
  • IBM (RTP)
  • Epic Games (Cary HQ)
  • Red Hat (Raleigh HQ)
  • Fidelity Investments (Cary)
  • MetLife (Cary)
  • SAS Institute (Cary HQ)
  • Duke University Health System
  • UNC Health
  • Blue Cross NC (Durham HQ)
  • Lenovo (Morrisville HQ)

Full target account list in 12_CORPORATE_WELLNESS/01_TARGET_ACCOUNTS.

Phase 2 revenue target

  • Year 1: 3-5 signed corporate accounts, $75K-$150K annual B2B revenue
  • Year 2: 8-15 accounts, $200K-$500K annual
  • Year 3: 15-25 accounts, $500K-$1.2M annual

Phase 2 sales team

  • B2B Sales Lead (dedicated hire Phase 2 Year 1)
  • Marketing Manager supports with collateral
  • Trill drives top-3 accounts personally

Full Phase 2 corporate wellness strategy rebuilt in 2028.