STUDIO NOIR · Full Open

Phase 1: not an “opening week.” A soft open followed by a rolling public open across 2 weeks.

Phase 2: full flagship opening week with 7-day programmed arc (Founders Ribbon Cutting, Press Day, Influencer Social, Invite-Only Opening Night, First Full Public Day, Community Day, Members Only Sunday).

Phase 1 Full Open (June-July 2027)

Design principle

The Phase 1 open is quiet, warm, and honest. We don’t throw a party then start operating. We open the doors, the first people through them are the 30 Founders who signed up before the paint dried, and by end of week 2 the full waitlist can book paid membership.

Framing: this is the first weeks the studio is open. Not a launch event.

The Soft Open (mid-June 2027, one week)

Audience: 30 Founders + Taj’s immediate close circle (~40 people total). Tone: ceremonial, warm, private. Programming: - Days 1-3: Founders attend Pole Foundations classes taught by Taj and the lead instructor. Full arrival ritual delivered. Prosecco poured. Concierge greeting by name. - Day 4: Founders’ Dinner. Small (30 people, seated, in the studio floor cleared for the evening, brought in from a Triangle catering partner). Taj gives brief remarks. No press, no photographers except Tia’s discreet documentation. - Days 5-7: Founders can attend additional classes, invite one guest each (bringing waitlist members in for a preview).

Purpose: stress-test the arrival ritual and class experience with real members, refine any friction, get the Founders’ feedback before Full Open.

Between Soft Open and Full Open (last week of June)

• Studio Manager reviews Founders’ feedback with Trill
• Any friction fixed (music timing, temperature setting, drink service pacing, etc.)
• Class schedule finalized for the coming weeks
• Full waitlist email sent announcing Full Open date

Full Open (early July 2027)

Audience: waitlist members, no strict cap. Tone: open, welcoming, “we’re here.” Programming: - Regular class schedule (see 03_CONCEPT_PROGRAMMING/02) runs normally - No special “opening” event. Members book classes, arrive for their first visit, experience the arrival ritual, take class, leave. - First 30 waitlist-to-member conversions get a small welcome gift (STUDIO NOIR-branded piece from the small merch drop) at their first class

No public press event. No influencer social. No ticket-holder VIP moment. Phase 1 is deliberately quiet. Word of mouth from Founders + waitlist conversions carries.

Phase 1 Open logistics

Prep week (mid-June)

• Prosecco stocked for 2 weeks of continuous service
• Signature scent diffuser topped off
• Fresh flowers in reception vase
• Cleaning service on double schedule for opening weeks
• Instructor bench confirmed for 2 weeks of classes with backup

Day-of Soft Open

• Taj and Trill on-site, Tia handling comms
• Studio Manager confirms every Founder’s booking
• Photo documentation (Tia) for later brand assets, only with Founder consent

Day-of Full Open

• Regular staffing (Taj or Studio Manager greets, one class instructor present)
• Any waitlist member’s first visit is warmly greeted, full arrival ritual delivered, first-visit small gift ready

What Phase 1 Full Open does NOT include

• No ribbon-cutting ceremony (member misunderstanding of what STUDIO NOIR is)
• No press day
• No influencer activation
• No Team Hennessy sponsored opening night
• No THE NOIR INVITATIONAL announcement (that’s Phase 2)
• No “grand opening” signage or exterior fanfare
• No paid ads to the Triangle at large
• No stunt (choreographed dance in the window, celebrity guest, etc.)

Phase 1 is a business that quietly opens its doors and lets its work speak. This is deliberate.

Phase 2 Grand Open Week (preserved for reference)

Phase 2 flagship gets a full-week programmed arc:

Team Hennessy sponsors opening night bar. STUDIO NOIR INVITATIONAL Y1 announcement lands during press day. Full production by The Walker Group.

Full Phase 2 opening week rebuilt in 2028 alongside Phase 2 launch roadmap and capital raise.