
STUDIO NOIR · Buildout Budget
Phase 1 total: $41,000 ($30,000 cash buildout from Bucket 3 + $11,000 equipment lease principal). No landlord TI assumed in the baseline. Line-by-line breakdown in 05_FINANCE/00_STARTUP_BUDGET.
Phase 2 total: $3.5M to $5M (rebuilt in 2028).
Phase 1 buildout budget summary
Full line-by-line breakdown lives in 05_FINANCE/00_STARTUP_BUDGET Bucket 3. Reproduced here for reference. The Phase 1 buildout is scoped to a 1,500-1,800 sqft second-generation retail suite (bias to something already fit for wellness or a similar tenant).
| Line | Amount | Funded by |
|---|---|---|
| Sprung floor + marley (partial coverage, pole floor priority) | $6,000 | Cash Bucket 3 |
| Mirror wall (one wall only, floor to ceiling) | $2,500 | Cash Bucket 3 |
| 6 pole rigs installed (poles + certified rigger + ceiling reinforcement) | $6,000 | Equipment lease |
| Sound system (amp + speakers + subwoofer, Trill-spec) | $3,500 | Equipment lease |
| Moving lighting fixtures | $1,500 | Equipment lease |
| Sound treatment (acoustic panels) | $2,000 | Cash Bucket 3 |
| Restroom refresh (fixtures + paint, not gut) | $2,500 | Cash Bucket 3 |
| Reception + concierge desk millwork | $3,500 | Cash Bucket 3 |
| Concierge station appointments (prosecco chiller, glassware, tea vessels, florals) | $1,500 | Cash Bucket 3 |
| Signature scent diffuser + first quarter refills | $800 | Cash Bucket 3 |
| Paint + patch (full studio, brand palette) | $2,000 | Cash Bucket 3 |
| Furniture: waiting bench, member library chairs, side tables | $2,500 | Cash Bucket 3 |
| Custom lighting: pendant over concierge, sconces in vestibule | $1,500 | Cash Bucket 3 |
| Signage (exterior wordmark + interior brand moments) | $2,500 | Cash Bucket 3 |
| Buildout contingency | $2,700 | Cash Bucket 3 |
| Phase 1 Total | $41,000 | ($30,000 cash + $11,000 equipment lease) |
Overrun policy. If a buildout item runs over the $2,700 contingency, next lever is the Chase Line of Credit (undrawn bridge), not the operating reserve. Every draw has a repayment plan attached. Options for cutting before drawing LoC: fewer poles (start with 4 instead of 6), skip the exterior signage upgrade, use portable spot cooling instead of HVAC upgrade. Any landlord TI negotiated in the signed lease is upside — it either reduces this bucket dollar-for-dollar or funds a scope upgrade.
Phase 1 payment schedule
- 10-15% deposit at GC contract signing (mobilization)
- Progress draws every 2 weeks against milestone completion
- Final 10-15% withheld until final punch list complete and Certificate of Occupancy issued
For the $30K cash buildout that’s: - Deposit: $3K to $5K - 3 progress draws of $6K to $8K each - Final retention: $3K to $5K
Cash flow implication: we need most of the $30K Phase 1 cash buildout tranche available in the operating checking account at contract signing. The whole tranche gets spent over ~8 weeks. Equipment lease (~$11K principal) flows lessor-to-vendor at delivery and does not pass through our operating account.
Real estate cost (separate from buildout)
Phase 1: - Lease deposit + first + last month rent: $12,000 (see 05_FINANCE/00 Bucket 2; rent target ~$4,000/mo all-in with no TI amortization) - No commercial mortgage Phase 1
Phase 2 (rebuilt in 2028): - Lease scenario: monthly rent $22K to $50K depending on flagship footprint. Deposit + first + last = $66K to $150K. - Buy scenario: purchase $2M to $6M with 20-30% down + closing costs. Not the base case Phase 2.
Phase 1 cost drivers to watch
Even with a fixed-bid GC contract, some items can surprise. Watch for:
- Structural reinforcement for pole rigging. If the ceiling requires supplemental steel or blocking, budget can add $2K to $8K. If it’s $8K+, walk from the property.
- HVAC. If existing system is barely adequate, supplemental spot cooling is $2K to $5K. If a full new mini-split addition is needed, $5K to $10K. Blow the budget only if we have no choice, and cut somewhere else.
- Restroom fixture upgrades. If existing restrooms need re-tiling or major fixture replacement, easy $3K to $8K overrun.
- Signage. Exterior signage rules vary by landlord and local code (Raleigh, Cary, or Durham). Some landlords require expensive custom signage that fits building character. Verify signage rules before lease signing.
- Certified rigger for pole installation. Non-negotiable. Budget $500 to $1,000 per pole for certified installation. Six poles = $3K to $6K just for installation labor.
If any of these push the cash Bucket 3 over $30K by more than the $2,700 contingency, next lever is the Chase Line of Credit (bridge, with a written repayment plan), not the operating reserve. If we’re looking at a $10K+ overrun before we’ve even started poles, the plan has to change (reduce number of poles, skip a scope, renegotiate the deal, or walk).
Phase 2 buildout budget (preserved for reference, rewritten in 2028)
At Phase 2 flagship scale (8,000 to 15,000 sqft), buildout is fundamentally different. Preview here.
Phase 2 all-in cost estimate
- Hard cost (construction): $2.2M to $3.5M
- Soft cost (A&E, permits, PM, legal, insurance): $350K to $600K
- FF&E (furniture, fixtures, equipment): $400K to $750K
- Technology and AV (including broadcast): $400K to $700K
- Contingency (15% of hard cost): $330K to $525K
- Total capitalized buildout: $3.5M to $5.5M
Phase 2 landlord TI (Tenant Improvement) offset
- Target TI: $50 to $75 per sqft on a 10-year lease term
- On a 10,000 sqft flagship: $500K to $750K TI credit against buildout
- Net capitalized buildout after TI credit: $2.75M to $4.75M
Phase 2 funding stack (rebuilt in 2028)
- Landlord TI: $500K to $750K
- Bank loan or SBA 7(a): $750K to $1.5M
- Equipment financing (FF&E + tech): $300K to $500K
- Phase 1 retained earnings + founder cash: $150K to $400K
- Outside equity (HNW angels): $1.5M to $2.5M
- Operating reserve (separate from buildout): $250K to $500K
Phase 2 gate discipline
- Gate 1: Site under LOI. Update budget with actual shell condition. Trill + Taj sign.
- Gate 2: Design development at 50%. GC preconstruction estimate. Reforecast within 5%.
- Gate 3: Construction documents at 100%. GMP (Guaranteed Maximum Price) contract signed. Lock the number.
- Gate 4: 25% construction complete. Reforecast. Contingency draw report.
- Gate 5: Substantial completion. Final reconciliation and contingency return.
Full Phase 2 line-item hard cost, soft cost, FF&E, technology, permits, and contingency breakdown will be rebuilt in 2028 alongside the retained architect and GC.
Related docs
- Startup budget (Phase 1 all buckets): 05_FINANCE/00
- Property targets: 04_REAL_ESTATE_BUILDOUT/00
- Build spec: 04_REAL_ESTATE_BUILDOUT/03
- Architect + GC selection: 04_REAL_ESTATE_BUILDOUT/04
- MEP + structural + acoustic requirements: 04_REAL_ESTATE_BUILDOUT/05